Table of Contents
  1. Intro
  2. Design
    1. Stand
    2. Back
    3. Borders
    4. Thickness
    5. Temperature
    6. Build Quality
  3. Picture Quality
    1. Contrast
    2. Local Dimming
    3. SDR Peak Brightness
    4. HDR Peak Brightness
    5. Gray Uniformity
    6. Viewing Angle
    7. Black Uniformity
    8. Gradient
    9. Pre Calibration
    10. Post Calibration
    11. 480p Input
    12. 720p Input
    13. 1080p Input
    14. 4k Input
    15. Color Gamut
    16. Color Volume
    17. Image Retention
    18. Reflections
    19. 3D
    20. Pixels
  4. Motion
    1. Motion Blur
    2. Image Flicker
    3. 24p Playback
    4. Motion Interpolation
  5. Inputs
    1. Input Lag
    2. Supported Resolutions
    3. Side Inputs
    4. Rear Inputs
    5. Total Inputs
    6. Inputs Specifications
  6. Sound Quality
    1. Frequency Response
    2. Total Harmonic Distortion
  7. Smart Features
    1. Apps
    2. Ads
    3. TV Controls
    4. Remote
    5. In The Box
    6. Misc
  8. Sizes and Variants
  9. Compared
  10. Conclusion
  11. Q&A
Reviewed on May 19, 2017 , Ian Cumming, Mehdi Azzabi, Eric Bousquet

Sony X940E
TV REVIEW

Usage Ratings
8.2Mixed Usage
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What it is General purpose. The TV will be used for a variety of content and usages. Movies at night, TV shows during the day, video games from time to time, etc.
Score components:
8.8Movies
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What it is Movies in the dark. The TV will be used for watching movies in a controlled environment, directly in front, in a home theater way. Mostly only high quality content, like Blu-rays, UHD Blu-rays, streaming and a little bit of HDR.
Score components:
8.2TV Shows
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What it is TV Shows in a bright living room. The TV will be used in to watch TV shows, in a bright room during the day, from multiple viewing positions at different angles. The content watched has an average quality: cable, streaming, SD channels, etc.
Score components:
7.7Sports
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What it is Sports in a living room. The TV will be used to watch sports during the day, like football or hockey. Usually watched with a group, so from multiple viewing position.
Score components:
7.9Video Games
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What it is Video games. The TV will be used to play video games, directly in front, in a controlled light environment. Usually fast games, like online FPS, where motion blur and input lag is important.
Score components:
8.7HDR Movies
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What it is HDR Movies and TV shows. The TV will be used to watch 4k UHD HDR content, with a wide color gamut and a high peak brightness. Either via UHD Blu-rays or HDR streaming.
Score components:
8.4HDR Gaming
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What it is HDR Gaming. The TV will be used to play HDR video games using consoles that support it or on current generation gaming PCs. Xbox One S, PS4 Pro, GTX 10 series and AMD RX series graphics cards.
7.9PC Monitor
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What it is PC Monitor. The TV will be used as a PC monitor, from 2-3 feet away, either for productivity purposes or gaming. Sharp text is important, as well as a high resolution.
Score components:
Type : LED
Resolution : 4k
Refresh Rate : 120 Hz

The X940E is a great large 4k HDR smart TV. It produces some of the best blacks found on LED TVs, and it can get quite bright. The excellent local dimming and ability to display a wide range of colors results in a great HDR experience. The X940E has some motion blur though, which makes it less of a good choice for sports or video games but doesn't impact the excellent movie performance.

Test Results
Design 8.5
Picture Quality 8.5
Motion 5.8
Inputs 8.0
Sound Quality 6.3
Smart Features 8.0
Pros
  • Very deep and uniform blacks
  • Very bright
  • Exceptional local dimming
Cons
  • Image degrades when viewed at an angle
  • Fast moving objects often have visible trails

Check Price

75" XBR75X940E SEE PRICE
8.5

Design

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Score components: Subjectively assigned
Sony X940E Design Picture
Curved : No

The design of the X940E is familiar to any Sony fans due to the minimalist and industrial look. It has a small, central stand which supports the TV well and can still fit on most table tops. The TV provides excellent cable management with guidance out the back of the stand, and has excellent build quality.

Stand
Sony X940E Stand Picture

The X940E has a central stand, similar to most Sony TVs such as the X930E. Despite the small footprint, it still supports the large TV well.

Footprint of the 75" TV stand: 20.1" x 12.8"

Back
Sony X940E Back Picture
Wall Mount : Vesa 400x300

The back looks similar to the X930E. It has many panels which reveal a great cable management system. Due to the design of the plastic back the panels aren't noticeable when attached.

Borders
Sony X940E Borders Picture
Borders : 0.55" (1.4 cm)

The borders have an average thickness, but look and feel good with a metal edge.

Thickness
Sony X940E Thickness Picture
Max Thickness : 2.56" (6.5 cm)

The TV is quite thick when viewed from the side. Due to the size of the TV, this isn't really noticeable if wall-mounted though.

Temperature
Sony X940E Temperature picture
Maximum Temperature
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What it is: The peak temperature found on the TV.
Good value: <35°C
Noticeable difference: <5°C
:
36 °C
Average Temperature
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What it is: The Average temperature measured on the TV
When it matters: If the TV is placed in an enclosed space.
Good value: 30
Noticeable difference: 5
:
32 °C

The X940E never gets more than a little warm, and the heat is well distributed across its surface.

9.0 Build Quality
Sony X940E Build quality picture

The build quality of the X940E is excellent. The rear of the TV is all plastic but feels high-end and all of the parts fit together very well.

8.5

Picture Quality

The Sony XBR75X940E LED TV has an impressive picture quality. Dark scenes look amazing due to the high contrast ratio and the excellent black uniformity, especially when the TV is in a dark room. When set in a bright room, the picture quality remains good, since the TV can get very bright to fight any glare from a bright lamp or window and it can also deal very well with reflections. The overall gray uniformity is average, but luckily not too much dirty screen effect is visible. The viewing angle is disappointing though, so the X940E is better suited for people who have a living room with a narrow seating arrangement, as the picture quality is best only when sitting in front of the TV. The X940E has excellent local dimming and a high HDR peak brightness, so highlights really stand out when compared to normal SDR content. The Sony X940E is really a top performer when it comes to HDR.

8.7 Contrast
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What it is: Brightness difference between white and black. This is the main component of picture quality.
When it matters: Always, but especially when watching dark scenes.
Score components:
Sony X940E Checkerboard Picture
Native Contrast
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What it is: Ratio of the white brightness divided by the blacks measured on our checkerboard test pattern with a white target of 100 cd/m².
When it matters: Dark scenes in a dark room.
Good value: > 3,000
Noticeable difference: 500
:
4941 : 1
Contrast with local dimming
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What it is: Ratio of the white brightness divided by the blacks measured on our checkerboard test pattern with local dimming turned on (maximum) with a white target of 100 cd/m².
When it matters: Dark scenes in a dark room.
Good value: > 3,000
Noticeable difference: 500
:
11634 : 1

The Sony X940E has a great native contrast ratio. Hovering near 5000:1, the X940E can display dark scenes very well with deep blacks. This high contrast ratio is especially good when the TV is set in a dark environment.

When the Local dimming is activated, the contrast ratio goes up to an outstanding 11634:1, which is one of the highest contrast ratios we have measured for an LED TV.

9.5 Local Dimming
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What it is: The lights behind the LCD layer adapt to the picture displayed, improving the contrast ratio.
When it matters: Dark scenes viewed in a dark room.
Score components: Subjectively assigned
Local Dimming
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What it is: Whether it has a feature that controls the LEDs behind the LCD layer, to match the picture and darkens the dark portion of it.
When it matters: On LED TVs only. Dark scenes viewed in a dark room.
:
Yes
Backlight
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What it is: Configuration of the lights of the backlight.
When it matters: Effectiveness of the local dimming.
Good value: Full-array/direct lighting is better for local dimming. As for the uniformity of the screen, it depends on the implementation. Some edge-lit TVs have more uniform blacks than some full-array TVs.
:
Full-Array

The local dimming feature on the X940E works extremely well and looks about as good as the Sony Z9D when compared side-by-side. The X940E can display our moving highlight very bright while keeping the rest of the screen really dark and with limited blooming. The time reaction is also very fast and the turning on and off of the dimming zones is not really noticeable.

9.3 SDR Peak Brightness
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What it is: How bright the screen can get. Measured with local dimming and with SDR content.
When it matters: Bright living rooms; bright objects; SDR content.
SDR Real Scene Peak Brightness
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What it is: The maximum luminosity the TV can obtain while playing a movie or while watching a TV show. This scene was selected to represent a more regular movie condition. All measurement are made with the TV set to be as bright as possible, but with a 6500k white. Measured with local dimming, max backlight and over SDR signal. Scene: here.
When it matters: When watching movies or watching TV show in SDR.
:
650 cd/m2
SDR Peak 2% Window
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What it is: The maximum luminosity, even if only maintained for a short time, of a white square covering 2% of the screen, with the TV set to be as bright as possible. Measured with local dimming and over SDR signal.
When it matters: Bright highlights, present on screen for a short time; especially for SDR content.
Good value: > 400 cd/m2
Noticeable difference: 100 cd/m2
:
975 cd/m2
SDR Peak 10% Window
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What it is: The maximum luminosity, even if only maintained for a short time, of a white square covering 10% of the screen, with the TV set to be as bright as possible. Measured with local dimming and over SDR signal.
When it matters: Bright objects, present on screen for a short time; especially for SDR content.
Good value: > 400 cd/m2
Noticeable difference: 100 cd/m2
:
1087 cd/m2
SDR Peak 25% Window
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What it is: The maximum luminosity, even if only maintained for a short time, of a white square covering 25% of the screen, with the TV set to be as bright as possible. Measured with local dimming and over SDR signal.
When it matters: Bright rooms; bright objects in SDR video.
Good value: > 400 cd/m2
Noticeable difference: 100 cd/m2
:
1096 cd/m2
SDR Peak 50% Window
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What it is: The maximum luminosity, even if only maintained for a short time, of a white square covering 50% of the screen, with the TV set to be as bright as possible. Measured with local dimming and over SDR signal.
When it matters: Bright rooms.
Good value: > 400 cd/m2
Noticeable difference: 100 cd/m2
:
725 cd/m2
SDR Peak 100% Window
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What it is: The maximum luminosity, even if only maintained for a short time, of a white square covering 100% of the screen, with the TV set to be as bright as possible. Measured with local dimming and over SDR signal.
When it matters: Bright rooms
Good value: > 400 cd/m2
Noticeable difference: 100 cd/m2
:
537 cd/m2
SDR Sustained 2% Window
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What it is: The lowest maximum luminosity (usually after it has stabilized) of a white square covering 2% of the screen, with the TV set to be as bright as possible. Measured with local dimming and over SDR signal.
When it matters: Bright highlights, persistent throughout a scene; especially for SDR content.
Good value: > 400 cd/m2
Noticeable difference: 100 cd/m2
:
949 cd/m2
SDR Sustained 10% Window
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What it is: The lowest maximum luminosity (usually after it has stabilized) of a white square covering 10% of the screen, with the TV set to be as bright as possible. Measured with local dimming and over SDR signal.
When it matters: Bright objects, persistent throughout a scene; especially for HDR content.
Good value: > 400 cd/m2
Noticeable difference: 100 cd/m2
:
1073 cd/m2
SDR Sustained 25% Window
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What it is: The lowest maximum luminosity (usually after it has stabilized) of a white square covering 25% of the screen, with the TV set to be as bright as possible. Measured with local dimming and over SDR signal.
When it matters: Bright rooms; bright objects in SDR video.
Good value: > 400 cd/m2
Noticeable difference: 100 cd/m2
:
1087 cd/m2
SDR Sustained 50% Window
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What it is: The lowest maximum luminosity (usually after it has stabilized) of a white square covering 50% of the screen, with the TV set to be as bright as possible. Measured with local dimming and over SDR signal.
When it matters: Bright rooms.
Good value: > 400 cd/m2
Noticeable difference: 100 cd/m2
:
724 cd/m2
SDR Sustained 100% Window
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What it is: The lowest maximum luminosity (usually after it has stabilized) of a white square covering 100% of the screen, with the TV set to be as bright as possible. Measured with local dimming and over SDR signal.
When it matters: Bright rooms.
Good value: > 400 cd/m2
Noticeable difference: 100 cd/m2
:
536 cd/m2

Outstanding SDR peak brightness. The TV's local dimming helps to make highlights in dark scenes incredibly bright, but even the TV's worst case brightness, the 100% white window where local dimming can't be used, is still pretty bright. The TV's brightness does decrease a little as it warms up; our measurements were done after the TV had warmed up. Overall the TV is a bit less bright than its cousins, the X930E and Z9D. A plot of brightness over time is shown here.

9.6 HDR Peak Brightness
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What it is: How bright the screen can get. Measured with local dimming and over HDR signal (if supported).
When it matters: Bright living rooms; bright objects; HDR content.
HDR Real Scene Peak Brightness
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What it is: The maximum luminosity the TV can obtain while playing a movie or while watching a TV show. This scene was selected to represent a more realistic movie condition. All measurement are made with the TV set to be as bright as possible, but with a 6500k white. Measured with local dimming, max backlight and over HDR signal. Scene: here.
When it matters: When watching movies or watching TV show in HDR.
:
1184 cd/m2
HDR Peak 2% Window
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What it is: The maximum luminosity, even if only maintained for a short time, of a white square covering 2% of the screen, with the TV set to be as bright as possible. Measured with local dimming and over HDR signal (if supported).
When it matters: Bright highlights, present on screen for a short time; especially for HDR content.
Good value: > 1000 cd/m2
Noticeable difference: 100 cd/m2
:
1030 cd/m2
HDR Peak 10% Window
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What it is: The maximum luminosity, even if only maintained for a short time, of a white square covering 10% of the screen, with the TV set to be as bright as possible. Measured with local dimming and over HDR signal (if supported).
When it matters: Bright objects, present on screen for a short time; especially for HDR content.
Good value: > 1000 cd/m2
Noticeable difference: 100 cd/m2
:
1177 cd/m2
HDR Peak 25% Window
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What it is: The maximum luminosity, even if only maintained for a short time, of a white square covering 25% of the screen, with the TV set to be as bright as possible. Measured with local dimming and over HDR signal (if supported).
When it matters: Bright rooms; bright objects in HDR video.
Good value: > 1000 cd/m2
Noticeable difference: 100 cd/m2
:
1158 cd/m2
HDR Peak 50% Window
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What it is: The maximum luminosity, even if only maintained for a short time, of a white square covering 50% of the screen, with the TV set to be as bright as possible. Measured with local dimming and over HDR signal (if supported).
When it matters: Bright rooms.
Good value: > 1000 cd/m2
Noticeable difference: 100 cd/m2
:
762 cd/m2
HDR Peak 100% Window
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What it is: The maximum luminosity, even if only maintained for a short time, of a white square covering 100% of the screen, with the TV set to be as bright as possible. Measured with local dimming and over HDR signal (if supported).
When it matters: Bright rooms.
Good value: > 1000 cd/m2
Noticeable difference: 100 cd/m2
:
545 cd/m2
HDR Sustained 2% Window
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What it is: The lowest maximum luminosity (usually after it has stabilized) of a white square covering 2% of the screen, with the TV set to be as bright as possible. Measured with local dimming and over HDR signal (if supported).
When it matters: Bright highlights, persistent throughout a scene; especially for HDR content.
Good value: > 1000 cd/m2
Noticeable difference: 100 cd/m2
:
1017 cd/m2
HDR Sustained 10% Window
Show Help
What it is: The lowest maximum luminosity (usually after it has stabilized) of a white square covering 10% of the screen, with the TV set to be as bright as possible. Measured with local dimming and over HDR signal (if supported).
When it matters: Bright objects, persistent throughout a scene; especially for HDR content.
Good value: > 1000 cd/m2
Noticeable difference: 100 cd/m2
:
1150 cd/m2
HDR Sustained 25% Window
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What it is: The lowest maximum luminosity (usually after it has stabilized) of a white square covering 25% of the screen, with the TV set to be as bright as possible. Measured with local dimming and over HDR signal (if supported).
When it matters: Bright rooms; bright objects in HDR video.
Good value: > 1000 cd/m2
Noticeable difference: 100 cd/m2
:
1147 cd/m2
HDR Sustained 50% Window
Show Help
What it is: The lowest maximum luminosity (usually after it has stabilized) of a white square covering 50% of the screen, with the TV set to be as bright as possible. Measured with local dimming and over HDR signal (if supported).
When it matters: Bright rooms.
Good value: > 1000 cd/m2
Noticeable difference: 100 cd/m2
:
761 cd/m2
HDR Sustained 100% Window
Show Help
What it is: The lowest maximum luminosity (usually after it has stabilized) of a white square covering 100% of the screen, with the TV set to be as bright as possible. Measured with local dimming and over HDR signal (if supported).
When it matters: Bright rooms.
Good value: > 1000 cd/m2
Noticeable difference: 100 cd/m2
:
543 cd/m2

Outstanding HDR peak brightness. The TV's brightness in the real scene test is close to its best case brightness, indicating that the TV's local dimming is effective even in more realistic scenes. However the TV isn't as bright during extremely bright scenes like our 50% and 100% white window tests, because local dimming isn't as effective here, but even in these worst case scenes the TV is still pretty bright. The TV did decrease its brightness a little as it warmed up; our measurements were taken after the TV was warmed up. Overall the TV is a bit less bright than the X930E and Z9D. A plot of brightness over time is shown here.

7.1 Gray Uniformity
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What it is: Evenness of colors onscreen (not just gray).
When it matters: Solid colors. Sports, panning shots.
Score components:
Sony X940E 50% Uniformity Picture
50% Std. Dev.
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What it is: Average squared difference of pixels when displaying a mid 50% gray.
When it matters: Solid colors. Sports, panning shots.
Good value: < 2.5%
Noticeable difference: 1%
:
3.61 %
50% DSE
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What it is: High-frequency variance of uniformity. Dark spots on the screen.
When it matters: Solid colors. Sports, panning shots.
Good value: < 0.165%
Noticeable difference: 0.025%
:
0.179 %
Sony X940E 5% Uniformity Picture
5% Std. Dev.
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What it is: Average squared difference of pixels when displaying a mid 5% gray.
When it matters: Dark scenes.
Good value: < 1.15%
Noticeable difference: 1%
:
2.068 %
5% DSE
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What it is: High-frequency variance of uniformity. Dark spots on the screen.
When it matters: Dark scenes.
Good value: < 0.116%
:
0.13 %

The gray uniformity of the X940E is ordinary and it is situated in the same ballpark as the X930E and the 2016 Z9D. It suffers from the same problems with darker edges and corners. The middle of the screen is fairly free of imperfections, which is a good since dirty screen effect is kept to a minimum.

Looking at our test picture of the 5% gray, the X940E is a bit worse looking than on the X930E. The bottom edge of the screen is a lot brighter than the rest of the screen and we confirmed this by measuring the luminosity of the screen in that region and it was clearly brighter than the middle or top of the screen. There are also large horizontal bands that seem darker than the rest of the screen. Both of those issues could be noticed during dark scenes and especially when the TV is set in a dim lit room.

Surprisingly, the local dimming strongly influences the gray uniformity. When the local dimming is set to 'High', the uniformity looks much more better as you can see here, but if set to 'Low' then the large bands that are visible on our 5% gray picture (local dimming set to 'Off') are much more visible, as you can see here. We recommend not to use the 'Low' setting of the local dimming as it can introduce some banding in dark scenes.

5.7 Viewing Angle
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What it is: Color accuracy when viewed from the side.
When it matters: Large living rooms with multiple viewing positions.
Score components:
LCD Type
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What it is: Type of LCD technology used by the TV.
When it matters: Different technologies have different viewing angle properties.
Good value: IPS maintains good color accuracy at an angle, but has a poor contrast ratio from in front. VA has great picture quality in front, but loses saturation at an angle.
:
VA
Sony X940E Color Shift Picture
Color Shift
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What it is: Angle where the colors noticeable shift compared to when viewed from directly in front of the TV. 0 ° means directly facing the TV. Measurements are up to a maximum of 75 °.
When it matters: Large living rooms with multiple viewing positions.
Good value: > 50°
Noticeable difference: 10°
:
18 °
Sony X940E Brightness Picture
Brightness
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What it is: Angle where the brightness drops to 50% of the brightness directly in front of the TV. 0 ° means directly facing the TV. Measurements are up to a maximum of 75 °.
When it matters: Large living rooms with multiple viewing positions.
Good value: > 50°
Noticeable difference: 10°
:
48 °
Sony X940E Black Level Picture
Black Level
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What it is: Angle where the black level drops to 50% of the black level directly in front of the TV. 0 ° means directly facing the TV. Measurements are up to a maximum of 75 °.
When it matters: Large living rooms with multiple viewing positions.
Good value: > 50°
Noticeable difference: 10°
:
40 °

Disappointing viewing angle. Colors shift when viewed from a small angle, while brightness decreases and blacks become grey at moderate angles. This is a better viewing angle than many other TVs with VA panels, but still not as good as IPS or OLED panel TVs.

9.7 Black Uniformity
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What it is: Evenness of blacks.
When it matters: Dark scenes viewed in a dark room.
Score components:
Sony X940E Native Black Uniformity Picture
Native Std. Dev.
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What it is: Average of the squared difference of the blacks.
When it matters: Dark scenes viewed in a dark room.
Good value: < 2%
Noticeable difference: 1%, but keep in mind that it varies a lot by unit, even of the same model; yours likely will not end up exactly like ours.
:
0.547 %
Sony X940E Black Uniformity Picture with Local Dimming
Std. Dev. w/ L.D.
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What it is: Average of the squared difference of the blacks with Local Dimming enabled
When it matters: Dark scenes viewed in a dark room.
Good value: < 2%
Noticeable difference: 1%, but keep in mind that it varies a lot by unit, even of the same model; yours likely will not end up exactly like ours.
:
0.6 %

The X940E has an excellent native black uniformity with some minimal clouding in the upper right side of the screen, but this is not really visible while looking at normal TV content.

With local dimming turned on, the black uniformity becomes almost perfect and no issues can be seen. This is a very good example of how effective the local dimming is on this TV.

10 Gradient
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What it is: How finely levels of color can be displayed.
When it matters: Details in shadows, sky and skin tones. Matters more for HDR content.
Score components: Subjectively assigned
Sony X940E Gradient Picture
Color Depth
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What it is: Number of bits per pixel to represent a specific color. Note: we consider 8-bit with dithering to be equivalent to 10-bit, as long as the 10-bit gradient looks smooth.
When it matters: HDR content like UHD Blu-ray players. Won't matter for cable TV, regular Blu-ray movies, video game consoles or content displayed from a Windows PC. Those are limited to 8-bit color.
Good value: 10-bit.
Noticeable difference: 1 bit.
:
10 Bit

The Sony X940E can display our gradient test image without any problems, as you can see on our test picture. From the light to the dark shades, everything is smooth, even the grayscale. Note that this test what was done with the 'Smooth gradation' feature turned off.

8.6 Pre Calibration
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What it is: TV's color accuracy before a full calibration. Only the picture mode and backlight level were changed.
When it matters: All video on an uncalibrated TV. This represents most people's use cases.
Score components:
Sony X940E Pre Calibration Picture Sony X940E Pre Gamma Curve Picture Sony X940E Pre Color Picture
White Balance dE
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What it is: Average inaccuracy of shades of gray.
When it matters: Overall color temperature of all video.
Good value: < 3
Noticeable difference: 1
:
3.11
Color dE
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What it is: Average inaccuracy of colors.
When it matters: All colors.
Good value: < 3
Noticeable difference: 1
:
1.96
Gamma
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What it is: Brightness of shades of gray.
When it matters: Shadows.
Good value: Between 2.1 and 2.3 (our target is 2.2)
Noticeable difference: 0.1
:
2.21

The XBR75X940E is pretty accurate out of the box. There is a bit too much red and blue toward the higher end in the white balance, but even then we are still hovering close to a dE of 3, which it still very acceptable for home use. The gamma is almost spot on and the Color dE is very acceptable. This is in line with other Sony TVs tested before, as they tend to be very accurate out of the box.

9.6 Post Calibration
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What it is: TV's color accuracy after a full calibration with a spectrophotometer.
When it matters: All video on a TV that has been professionally calibrated. This isn't that useful, because most TVs can achieve a pretty good calibration if you spend enough time on them.
Score components:
Sony X940E Post Calibration Picture Sony X940E Post Gamma Curve Picture Sony X940E Post Color Picture
White Balance dE
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What it is: Average inaccuracy of shades of gray.
When it matters: Overall color temperature of all videos.
Good value: < 3
Noticeable difference: 1
:
0.30
Color dE
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What it is: Average inaccuracy of colors.
When it matters: All colors.
Good value: < 3
Noticeable difference: 1
:
1.28
Gamma
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What it is: Brightness of shades of gray.
When it matters: Shadows.
Good value: Between 2.1 and 2.3 (our target is 2.2)
Noticeable difference: 0.1
:
2.2

After calibration, which was pretty easy and fast to do, the X940E performed extremely well. The white balance was easily corrected via the 2 point and 10 point calibration setting and as a result, the gamma was flattened to track almost perfectly to our 2.2 target. As with other Sony TVs, there is no color management system to further correct the color accuracy even though the color dE was brought down via the corrections applied to the white balance. In the end, the Sony X940E is really accurate.

You can see our recommended settings here.

8.0 480p Input
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What it is: Quality of a 480p input.
When it matters: Standard definition TV, DVDs.
Score components: Subjectively assigned
Sony X940E 480p Picture

Low quality content such as DVDs are upscaled well. Details are preserved and the image isn't too soft, although some halo artifacts are noticeable along edges.

8.0 720p Input
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What it is: Quality of a 720p input.
When it matters: HD channels, some streaming videos.
Score components: Subjectively assigned
Sony X940E 720p Picture

720p content such as cable is upscaled well. There is no loss of details.

9.0 1080p Input
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What it is: Quality of a 1080p input.
When it matters: Blu-rays, streaming video, video files, video games.
Score components: Subjectively assigned
Sony X940E 1080p Picture

1080p content such as Blu-rays look great and the image remains clear.

10 4k Input
Show Help
What it is: Quality of a 4k UHD input.
When it matters: Streaming video, UHD Blu-rays, some PCs.
Score components: Subjectively assigned
Sony X940E 4k Picture

No issues can be seen with native 4k content.

8.0 Color Gamut
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What it is: How many colors the TV can display.
When it matters: HDR content. Includes some streaming videos and UHD Blu-rays.
Score components:
Wide Color Gamut
Show Help
What it is: Whether the TV has an option to enable wide color gamuts.
When it matters: HDR content. Includes some streaming videos and UHD Blu-rays.
:
Yes
Sony X940E Color Gamut DCI-P3 Picture
DCI P3 xy
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What it is: Coverage of the DCI P3 colorspace on CIE 1931 xy.
When it matters: DCI P3 content. Includes HDR, UHD Blu-rays.
Good value: > 90%
Noticeable difference: 5%
:
85.99 %
DCI P3 uv
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What it is: Coverage of the DCI P3 colorspace on CIE 1976 u' v'.
When it matters: DCI P3 content. Includes HDR, UHD Blu-rays.
Good value: > 90%
Noticeable difference: 5%
:
95.48 %
Sony X940E Color Gamut Rec.2020 Picture
Rec 2020 xy
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What it is: Coverage of the Rec.2020 colorspace on CIE 1931 xy.
When it matters: Rec.2020 content. Includes HDR, UHD Blu-rays.
Good value: > 90%
Noticeable difference: 5%
:
64.95 %
Rec 2020 uv
Show Help
What it is: Coverage of the Rec.2020 colorspace on CIE 1976 u' v'.
When it matters: Rec.2020 content. Includes HDR, UHD Blu-rays.
Good value: > 90%
Noticeable difference: 5%
:
73.58 %
Sony X940E EOTF

Wide color gamut, though not as wide as on some other high end TVs like the Samsung Q7F, KS8000 or Sony's A1E. The TV is fairly accurate for most of its color range, but like many other TVs it struggles with reproducing deep greens in HDR content, which also ends up hurting its cyan performance.

The TV's EOTF almost flawlessly follows the HDR PQ curve up to where it clips at its peak brightness. This EOTF was measured in the Custom picture mode, the EOTFs for the Cinema Pro and Game modes are shown here and here.

7.0 Color Volume
Show Help
What it is: How many colors a TV can display at different luminosity levels.
When it matters: HDR content. Includes some streaming videos, UHD Blu-rays and HDR games.
Sony X940E P3 Color Volume Picture
Normalized DCI P3 Coverage
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What it is: How much of the DCI-P3 colorspace a TV can display at different luminosity levels
When it matters: HDR content. Includes some streaming videos, UHD Blu-rays and HDR games.
Good value: 80 %
Noticeable difference: 5 %
:
79.376 %
10,000 cd/m² DCI P3 Coverage
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What it is: How much of the DCI-P3 colorspace a TV can display at different luminosity levels when compared to an ideal 10,000 nit TV
When it matters: HDR content. Includes some streaming videos, UHD Blu-rays and HDR games.
:
58.133 %
Sony X940E 2020 Color Volume Picture
Normalized Rec 2020 Coverage
Show Help
What it is: How much of the Rec. 2020 colorspace a TV can display at different luminosity levels
When it matters: HDR content. Includes some streaming videos, UHD Blu-rays and HDR games.
Good value: 80 %
Noticeable difference: 5 %
:
62.726 %
10,000 cd/m² Rec 2020 Coverage
Show Help
What it is: How much of the DCI-P3 colorspace a TV can display at different luminosity levels when compared to an ideal 10,000 nit TV
When it matters: HDR content. Includes some streaming videos, UHD Blu-rays and HDR games.
:
45.900 %

Decent color volume. The TV shows its wide color gamut remarkably well for both extremely bright and dark colors, though dark P3 greens and reds become a little undersaturated. Its color volume is only really limited by its gamut.

8.4 Image Retention
Show Help
What it is: How much a static image is retained on a TV screen after a certain amount of time.
When it matters: When watching TV show, playing video games or when using your TV as a PC monitor.
Sony X940E Image Retention Picture
IR after 0 min recovery
Show Help
What it is: Image retention measured right after the static image exposure, without recovery time.
When it matters: When changing channels while watching TV, right after changing the type of content (i.e. stopping playing video game to watch a movie) or changing input.
Good value: 0 is perfect.
Noticeable difference: 0.015%
:
0.06 %
IR after 2 min recovery
Show Help
What it is: Image retention measured after a recovery time of 2 minutes.
When it matters: When changing channels while watching TV, right after changing the type of content (i.e. stopping playing video game to watch a movie) or changing input.
Good value: 0 is perfect
Noticeable difference: 0.015%
:
0 %
IR after 4 min recovery
Show Help
What it is: Image retention measured after a recovery time of 4 minutes.
When it matters: When changing channels while watching TV, right after changing the type of content (i.e. stopping playing video game to watch a movie) or changing input.
Good value: 0 is perfect.
Noticeable difference: 0.015%
:
0 %
IR after 6 min recovery
Show Help
What it is: Image retention measured after a recovery time of 6 minutes.
When it matters: When changing channels while watching TV, right after changing the type of content (i.e. stopping playing video game to watch a movie) or changing input.
Good value: 0 is perfect.
Noticeable difference: 0.015%
:
0 %
IR after 8 min recovery
Show Help
What it is: Image retention measured after a recovery time of 8 minutes.
When it matters: When changing channels while watching TV, right after changing the type of content (i.e. stopping playing video game to watch a movie) or changing input.
Good value: 0 is perfect.
Noticeable difference: 0.015%
:
0 %
IR after 10 min recovery
Show Help
What it is: Image retention measured after a recovery time of 10 minutes.
When it matters: When changing channels while watching TV, right after changing the type of content (i.e. stopping playing video game to watch a movie) or changing input.
Good value: 0 is perfect.
Noticeable difference: 0.015%
:
0 %

The Sony X940E dos present some image retention right after the 10-minute burn-in scene of our test clip, but the retention looks very dim and it fades really fast. After 2 minutes of recovery, nothing could be picked up by our analysis process, which is a good result. Even though it has some very minor image retention, this isn't a problem.

9.0 Reflections
Show Help
What it is: How much light is reflected by the TV.
When it matters: Bright rooms.
Score components: Subjectively assigned
Sony X940E Reflections Picture Sony X940E Bright Room Picture
Reflection
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What it is: Ratio of ambient light reflected by the TV.
When it matters: Ambient light in the room.
Good value: < 1%
Noticeable difference: 0.5%
:
0.8 %
Screen Finish
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What it is: Type of coating on the screen.
When it matters: Bright objects in the direct reflection path (for example, opposite the TV).
Good value: Glossy is good for ambient light, but not for direct reflections.
:
Glossy

The X940E is great at handling reflections. Unlike the X930E, it has a glossy finish which works well to reduce the intensity of direct reflections. Unlike the glossy A1E, it doesn't have much of a purple tint so reflections appear natural. This is a good result even for a bright room.

0 3D
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What it is: Optional 3D video capability on TV.
When it matters: 3D movies and videos.
Score components: Subjectively assigned
3D
Show Help
What it is: If it can display a picture in 3D.
When it matters: 3D movies & videos.
:
No
3D Type
Show Help
What it is: The 3D technology used by the TV.
When it matters: 3D movies & videos.
Good value: Active have better resolution, but flickers. Passive is more comfortable, but loses half the vertical resolution.
:
N/A
2D to 3D
Show Help
What it is: Feature that converts 2D content to 3D.
When it matters: If you want to watch 2D content in 3D. Note that the quality is not as good as that of native 3D.
:
N/A

The X940E doesn't support 3D, like most TVs in 2016.

Pixels
5.8

Motion

Unfortunately the X940E has a long response time, so motion blur may be seen depending on the content. For movies this isn't an issue, but for PC use or some games a long trail can be seen. The TV uses PWM to dim the backlight, but the frequency is high enough to not be noticeable. It is possible to reduce the frequency to clear up motion significantly. Some minor judder is present when watching movies from a PC or cable, but most people won't notice this. Fans of motion interpolation can introduce a strong soap opera effect on the 120Hz panel.

4.7 Motion Blur
Show Help
What it is: Amount of blur on fast movement.
When it matters: Sports, video games.
Score components:
Sony X940E Motion Blur Picture Sony X940E Response Time Chart
Response Time
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What it is: How quickly pixels can change color.
When it matters: Fast movement.
Good value: < 20ms
Noticeable difference: 10ms
:
34.9 ms
Overshoot
Show Help
What it is: When TV’s pixels adjust too far; how quickly they come back.
When it matters: Fast movement.
Good value: < 10ms
Noticeable difference: 10ms
:
0 ms

The response time of the 75" X940E is worse than most other LCDs, resulting in a long (but faint) trail following moving objects. This isn't noticeable in all content, and isn't an issue for watching movies but does cause visible blur behind 60 fps games or sports.

This is a similar result to the 65" Z9D we tested.

9.5 Image Flicker
Show Help
What it is: Luminosity pattern when displaying images
When it matters: Sports, video games, when TV is used as a PC monitor
Score components:
Sony X940E Backlight Picture
PWM Dimming Frequency
Show Help
What it is: Flickering pattern at different luminosities.
When it matters: For people sensitive to flickering.
Good value: N/A or high frequencies (> 300 Hz)
:
720 Hz
BFI
Show Help
What it is: Option to turn screen black between frames
When it matters: Reduces eye tracking blur in sports or video games
Good value: Yes
:
Yes
Sony X940E BFI Picture Sony X940E BFI Frequency Picture
BFI Frequency
Show Help
What it is: Lowest possible frequency of flickering pattern
When it matters: Reduces eye tracking blur in sports or video games
Good value: 60 Hz
:
60 Hz
BFI In Game Mode
Show Help
What it is: Option to insert black frames when in the best settings for gaming
When it matters: Reducing eye tracking blur for video games
Good value: Yes
:
Yes

The Sony X940E uses PWM to dim the backlight, at the same 720Hz frequency of the Z9D from 2016. This is fast enough that it isn't noticeable and motion appears smooth. It is possible to decrease the flicker frequency to 60Hz and clear up motion, for those who don't mind visible flicker. To do so, set 'MotionFlow' to 'Custom' and increase the 'Clearness' slider.

7.1 24p Playback
Show Help
What it is: Whether 24p content can play without any judder.
When it matters: Only 24p content (mostly just movies).
Judder-free 24p
Show Help
What it is: Judder-free movies over 24p signal.
When it matters: Blu-ray and DVD movies; 24 hz PC signal.
:
Yes
Judder-free 24p via 60p
Show Help
What it is: Judder-free movies over 60p signal.
When it matters: Movies from streaming devices (Apple TV, Fire TV, etc.); 60 hz PC signal.
:
No
Judder-free 24p via 60i
Show Help
What it is: Judder-free movies over 60i signal.
When it matters: Movies from cable/satellite boxes.
:
No

The Sony XBR75X940E can only display 24p movies playing via 24p sources like DVDs and Blu-rays player smoothly. 24p movie playing via 60p/60i sources like cable or satellite boxes do present occasional judder even with 'Motionflow' set to 'True Cinema' and 'Cinemotion' set to 'High'.

Similarly to what we have seen for other 2017 Sony TVs, this is likely a firmware problem that could be fixed. We will update the review if we find that this issue is fixed in a future firmware update.

10 Motion Interpolation
Show Help
What it is: Also known as 'Soap Opera Effect'. It is an optional feature that increases the frame rate of the video, smoothing movement.
When it matters: If you like the look of smoothed video. Not everyone does.
Motion Interpolation (30 fps)
Show Help
What it is: Whether the TV can take a 30 fps input and heighten the frame rate to at least 60 fps.
When it matters: 30 fps or lower videos. Includes movies, TV shows, some video games.
:
Yes
Sony X940E Motion Interpolation (30 fps) Picture
Motion Interpolation (60 fps)
Show Help
What it is: Whether the TV can take a 60 fps input and heighten the frame rate to at least 100 fps.
When it matters: 60 fps videos. Includes some video games, some sports channels.
:
Yes
Sony X940E Motion Interpolation (60 fps) Picture

The X940E can interpolate lower frame rate content up to the panel's native refresh rate of 120Hz. To do so, set 'MotionFlow' to 'Custom' and increase the 'Smoothness' slider. For 30fps content it is also necessary to set 'CineMotion' to 'Medium' or 'High'.

8.0

Inputs

Show Help
Score components:

The Sony X940E supports all the common input signals, including HDR, and should be able to properly display any content. It has good 4k input lag, but its 1080p input lag may disappoint competitive gamers.

7.6 Input Lag
Show Help
What it is: Delay between input and onscreen reaction.
When it matters: Video games; when TV is used as PC monitor.
1080p @ 60Hz
Show Help
What it is: Lowest input lag possible on TV with a 1080p @ 60Hz input.
When it matters: Video games and also when TV is used as PC monitor.
Good value: < 40ms
Noticeable difference: 15ms
:
40.7 ms
1080p With Interpolation
Show Help
What it is: Lowest input lag when the motion interpolation feature is turned on.
When it matters: When you want to play video games with the Soap Opera Effect enabled.
Good value: < 40ms
Noticeable difference: 15ms
:
96.6 ms
1080p @ 60Hz Outside Game Mode
Show Help
What it is: Input lag in picture modes other than the specific game mode.
When it matters: For playing video games while retaining access to all features of the TV.
Good value: < 40ms
Noticeable difference: 15ms
:
103.4 ms
1080p @ 60Hz @ 4:4:4
Show Help
What it is: Lowest input lag possible on TV when displaying 1080p @ 60Hz @ 4:4:4
When it matters: PC monitor.
Good value: < 40ms
Noticeable difference: 15 ms
:
40.8 ms
4k @ 60Hz
Show Help
What it is: Lowest input lag possible on TV when displaying 4k @ 60Hz.
When it matters: Video games and also when TV is used as PC monitor.
Good value: < 40ms
Noticeable difference: 15 ms
:
24.0 ms
4k @ 60Hz @ 4:4:4
Show Help
What it is: Lowest input lag possible on TV when displaying 4k @ 60Hz @ 4:4:4.
When it matters: PC Monitor
Good value: < 40ms
Noticeable difference: 15 ms
:
24.0 ms
4k @ 60Hz + HDR
Show Help
What it is: Lowest input lag possible on TV when displaying 4k @ 60Hz with HDR.
When it matters: HDR Video games.
Good value: < 40ms
Noticeable difference: 15 ms
:
23.9 ms
4k @ 60Hz @ 4:4:4 + 8 bit HDR
Show Help
What it is: Lowest input lag possible on TV when displaying 4k @ 60Hz @ 4:4:4 with HDR enabled at 8 bit
When it matters: PC Monitor with an HDR capable graphic card
Good value: < 40ms
Noticeable difference: 15 ms
:
23.9 ms

Low input lag for a 4k input, which should please all but the most competitive gamers; but higher input lag for a 1080p input. This should be good enough for most people but may disappoint competitive gamers. Both the Game and Graphics picture modes have low input lag, and can show 4:4:4 color properly. Overall the input lag is very similar to the X930E and Z9D, which also use the Sony x1 Extreme processing engine.

10 Supported Resolutions
Show Help
What it is: Different resolutions supported by TV.
When it matters: PC monitor usage.
Score components:
  • 20% 1080p @ 60Hz @ 4:4:4
  • 20% 1080p @ 120Hz
  • 20% 4k @ 30Hz @ 4:4:4
  • 20% 4k @ 60Hz
  • 20% 4k @ 60Hz @ 4:4:4
1080p @ 60Hz @ 4:4:4
Show Help
What it is: Crisp text on 1060p @ 60 hz signal.
When it matters: PC productivity and 60 fps gaming.
:
Yes
1080p @ 120Hz
Show Help
What it is: 120 fps 1080p signal supported.
When it matters: PC gaming.
:
Yes
4k @ 30Hz @ 4:4:4
Show Help
What it is: Crisp text on 4k @ 30 hz signal.
When it matters: PC productivity and gaming.
:
Yes
4k @ 60Hz
Show Help
What it is: 60 fps 4k signal supported.
When it matters: PC productivity and gaming.
:
Yes
4k @ 60Hz @ 4:4:4
Show Help
What it is: Crisp text on 4k @ 60 hz signal.
When it matters: Productivity and 60 fps gaming in 4k.
:
Yes

All the common input resolutions are supported. 4k @ 60 Hz @ 4:2:2 or 4:4:4 color is only supported on HDMI inputs 2 and 3, and only when 'HDMI Enhanced Format' is enabled. 4:4:4 color is only properly displayed in the Game or Graphics picture modes.

When using the TV as a PC monitor, 1080p is listed as the default resolution. 1080p @ 120 Hz is properly supported but must be added as a custom resolution, because it isn't listed by default.

Side Inputs
Rear Inputs
Total Inputs
HDMI : 4
USB : 3
Digital Optical Audio Out : 1
Analog Audio Out 3.5mm : 1
Analog Audio Out RCA : 0
Component In : 1 (shared)
Composite In : 2 (shared)
Tuner (Cable/Ant) : 1
Ethernet : 1
DisplayPort : 0
IR In : 1
SD/SDHC : 0

Similar to other Sony TVs such as the X930E, the TV has one component input on the side which is also shared with a composite input. There is another composite input on the side, but an adapter such as this is required.

Inputs Specifications
HDR10
Show Help
What it is: Standard HDR format.
When it matters: Most common format. All UHD Blu-ray discs are required to have it.
:
Yes
Dolby Vision
Show Help
What it is: Better format, due to its dynamic nature.
When it matters: Currently, only available via streaming.
:
No
5.1 Passthrough ARC Dolby Digital
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What it is: TV can receive and pass Dolby Digital 5.1 signal to receiver via HDMI ARC.
When it matters: 5.1 audio on DVDs and Blu-rays.
:
Yes
5.1 Passthrough ARC DTS
Show Help
What it is: TV can receive and pass DTS 5.1 signal to receiver via HDMI ARC.
When it matters: 5.1 audio on DVDs and Blu-rays.
:
Yes
5.1 Passthrough Optical Dolby Digital
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What it is: TV can receive and pass Dolby Digital signal to receiver via digital optical.
When it matters: 5.1 audio on DVDs and Blu-rays.
:
Yes
5.1 Passthrough Optical DTS
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What it is: TV can receive and pass DTS signal to receiver via digital optical.
When it matters: 5.1 audio on DVDs and Blu-rays.
:
Yes
HDMI 2.0 Full Bandwith : Yes (HDMI 2,3)
ARC : Yes (HDMI 3)
USB 3 : Yes (1)
HDCP 2.2 : Yes (HDMI 1,2,3,4)
CEC : Yes
MHL : No
Variable Analog Audio Out : Yes

HDMI 2.0 full bandwidth is only possible on HDMI inputs 2 and 3, and only when 'HDMI Enhanced Format' is enabled.

Dolby Vision support will be added in a future update.

6.3

Sound Quality

The X940E produces a slightly better than average sound, but like almost any TV, it will greatly benefit from being combined to an external sound system such as a soundbar.

6.8 Frequency Response
Show Help
What it is: Sound level at different frequencies.
When it matters: For balanced sound.
Score components:
Sony X940E Frequency Response Picture
Std. Dev. @ 70
Show Help
What it is: Variance of the sound level at different frequencies.
When it matters: 70 dB.
Good value: < 4 dB
Noticeable difference: 2 dB
:
4.65 dB SPL
Std. Dev. @ 80
Show Help
What it is: Variance of the sound level at different frequencies.
When it matters: 80 dB.
Good value: < 4 dB
Noticeable difference: 2 dB
:
4.56 dB SPL
Std. Dev. @ Max
Show Help
What it is: Variance of the sound level at different frequencies.
When it matters: Max volume.
Good value: < 4 dB
Noticeable difference: 2 dB
:
5.71 dB SPL
Max
Show Help
What it is: Max volume on the TV at a distance of 1 meter.
When it matters: For listening to loud audio.
Good value: > 90 dB
Noticeable difference: 2 dB
:
87.3 dB SPL
Low-end Cutoff
Show Help
What it is: How low of a frequency at which the bass starts.
When it matters: Movies; gaming.
Good value: < 50Hz
Noticeable difference: 10Hz
:
89.80 Hz

Decent Frequency response. The X940E produces a response relatively close to target, but it like most Sony TVs has some amounts of pumping and compression at higher volumes. Aliasing of higher frequencies is also present.

5.2 Total Harmonic Distortion
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What it is: Pureness of a single frequency.
Score components:
Sony X940E Total Harmonic Distortion Picture
Distortion @ 70
Show Help
What it is: Amount of distortion.
When it matters: 70 dB.
Good value: < 0.100
Noticeable difference: 0.100
:
0.037
Distortion @ 80
Show Help
What it is: Amount of distortion.
When it matters: 80 dB.
Good value: < 0.100
Noticeable difference: 0.100
:
0.099
Distortion @ Max
Show Help
What it is: Amount of distortion.
When it matters: 85 dB.
Good value: < 0.100
Noticeable difference: 0.100
:
0.284

Below average distortion performance. The X940E has reasonable THD at a lower volume, but it steeply rises as levels are raised.

8.0

Smart Features

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Score components: Subjectively assigned
Sony X940E Smart TV Picture
Smart OS : Android TV 7.0

The Sony X940E ships with Android TV 6.0 Lollipop, but received an update to Android TV 7.0 Marshmallow prior to testing. Marshmallow brings a few new features to Android TV, such as a picture in picture mode and multitasking menu, but it fails to address the main problems with the Android TV platform, namely ease of navigation, lag and frame drops, and a lack of smart features in the remote.

Other smart features of Android TV remain unchanged. The Google Play Store still has a larger selection of apps than many other smart platforms. Content can be cast to the TV from a smartphone or tablet using the TV's "Chromecast built-in" functionality, or played from a USB drive connected to one of the TV's three USB ports. The remote has a built in microphone for voice search, which works well.

Apps
Sony X940E Apps Picture

Many popular apps come preinstalled, such as Netflix, YouTube and Amazon Video. Other apps can be downloaded from the Google Play Store, which has more apps than many other smart platforms.

10 Ads
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What it is: Whether or not ads can be found on the TV's smart platform.
When it matters: When using the smart features.
Score components:
Ad-free
Show Help
What it is: The TV's ability to provide an ad-free experience.
When it matters: When using the smart features.
:
Yes
Opt-out
Show Help
What it is: Whether you can opt out of the ad services or not. A TV only passes this test if it allows you to remove them completely, not only disable the personalized advertising.
When it matters: When using the smart features.
:
N/A

The TV has no ads in its main interface, but third party apps can have ads. There is an option in the TV's settings to opt-out of personalized advertising for these ads.

The first row of the home page is filled with suggested content. In the 'Home' section of the TV's settings you can opt out of all sources of suggested content until all that's shown is a line saying 'No recommendations available at this time'. After the TV has been restarted more sources may appear but can also be disabled.

TV Controls
Sony X940E Controls Picture

The TV has three buttons. The center button switches between volume, channel and input, while the (+) and (-) buttons increment the setting. The center button also serves as the TV's power button.

Remote
Sony X940E Remote Picture
Remote : Basic

The remote is rather large with a lot of buttons. Fortunately most of the commonly used buttons are clustered within easy reach around the navigation pad in the center, except the power and input buttons at the top which are hard to reach. The remote has a built in remote for Android's voice search, which only searches for content and lacks the advanced voice command features found on other smart platforms such as Samsung's Tizen. The remote is identical to those of the X930E and X900E (same model number).

In The Box
Sony X940E In The Box Picture

  • Manual
  • Batteries
  • Remote
  • IR Blaster

Misc
Power Consumption : 137 W
Power Consumption (Max) : 395 W
Firmware : PKG6.2414.0040NAA

Differences between Sizes and Variants

We tested the 75" (XBR75X940E), the only size available at the moment. 

If someone comes across a different type of panel or if their Sony XBR-75X940E doesn't correspond to our review, let us know and we will update the review.

Size Model Alternative Name UK Model
75" XBR75X940E XBR-75X940E KD-75XE9405

Compared to other TVs

Sony X940E Group Shot Picture
Top left: Sony A1E (XBR55A1E). Bottom left: LG C7 (OLED55C7P). Middle: Sony X940E (XBR75X940E). Top right: Sony Z9D (XBR65Z9D). Bottom right: Samsung Q7F (QN55Q7F).  Unlike our other photographs, this picture wasn't taken under a controlled environment, so do not draw conclusions from it.

The X940E is a great LED TV, but it faces steep competition in its price range from OLED TVs. It does have the advantage of being larger than average though.

Sony X900E
49" 55" 65" 75"

The Sony X900E is a slight step down in Sony's range of LED TVs compared to the X940E. It offers very similar performance, but it has worse local dimming and doesn't get quite as bright. If you mind the slight reduction in brightness for HDR, the X900E is the TV to get since it is significantly cheaper.

LG C7
55" 65"

The C7 is LG's current entry-level OLED model. It isn't found in the same 75" size as the X940E, but it has better picture quality, motion and input lag than the X940E. It isn't as bright, but if you don't mind the size difference it is a better TV.

Sony Z9D
100" 65" 75"

The Z9D is the top of the line TV from Sony. It's a very similar TV to the X940E. The Z9D does get a bit brighter, but most people won't really notice the differences between the two, making the X940E seem like a bargain in comparison.

Samsung Q7F
55" 65" 75"

The Samsung Q7F is the entry-level model in their QLED line of LCD TVs. It can produce a substantially wider range of colors, and it has better motion and input lag. Its overall picture quality is worse though since its local dimming is not nearly as good as the X940E and it cannot get as bright for HDR. Since they're both found around the same price, most people will be better suited with the X940E.

Conclusion SEE PRICE

8.2Mixed Usage
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What it is General purpose. The TV will be used for a variety of content and usages. Movies at night, TV shows during the day, video games from time to time, etc.
Score components:
Great TV for mixed usage, the X940E has excellent picture quality in most environments. It has some motion blur that might bother people more sensitive to it though.
8.8Movies
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What it is Movies in the dark. The TV will be used for watching movies in a controlled environment, directly in front, in a home theater way. Mostly only high quality content, like Blu-rays, UHD Blu-rays, streaming and a little bit of HDR.
Score components:
Excellent TV for watching movies. The X940E has some of the best local dimming available, bringing it close to OLED for most scenes. It's also able to turn off black bars found in movies completely which is great.
8.2TV Shows
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What it is TV Shows in a bright living room. The TV will be used in to watch TV shows, in a bright room during the day, from multiple viewing positions at different angles. The content watched has an average quality: cable, streaming, SD channels, etc.
Score components:
Very good TV for TV shows. The X940E's upscaling of lower resolution content is as good as it gets, and it gets more than bright enough to be enjoyed in most environments.
7.7Sports
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What it is Sports in a living room. The TV will be used to watch sports during the day, like football or hockey. Usually watched with a group, so from multiple viewing position.
Score components:
Good TV for watching sports, the screen is uniform and bright, leading to no major issues with clarity, but the X940E does have some issues with motion which can cause fast moving objects to have long trails following them.
7.9Video Games
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What it is Video games. The TV will be used to play video games, directly in front, in a controlled light environment. Usually fast games, like online FPS, where motion blur and input lag is important.
Score components:
Good TV for playing video games. Input lag is low in 4k, which is great for keeping the TV responsive. The size and picture quality helps keep the experience very immersive. Some motion blur is present though, which can cause issues with clarity, but it can somewhat be circumvented by using a flickering feature.
8.7HDR Movies
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What it is HDR Movies and TV shows. The TV will be used to watch 4k UHD HDR content, with a wide color gamut and a high peak brightness. Either via UHD Blu-rays or HDR streaming.
Score components:
The X940E does exceptionally well with HDR movies. It's one of the brightest TVs currently available, and the great local dimming and handling of gradients produce great dynamic range. It doesn't have the widest color gamut available, but it's wide enough to give a strong visual impact.
8.4HDR Gaming
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What it is HDR Gaming. The TV will be used to play HDR video games using consoles that support it or on current generation gaming PCs. Xbox One S, PS4 Pro, GTX 10 series and AMD RX series graphics cards.
Very good TV for HDR gaming. Little lag is present with a 4k HDR input which is essential, and the overall HDR performance is some of the best we've seen.
7.9PC Monitor
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What it is PC Monitor. The TV will be used as a PC monitor, from 2-3 feet away, either for productivity purposes or gaming. Sharp text is important, as well as a high resolution.
Score components:
Good TV for use as a PC monitor. Supports all the relevant resolutions, even 120hz for better PC gaming. The input lag is also low, which makes navigating the desktop great. Unfortunately though, it does have a fairly narrow viewing angle, and long trails can be seen following moving elements such as scrolling text or the mouse cursor.
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